How to Market Your Release on Audius

Congratulations! You have a release on the way, but how do you successfully promote it on Audius? Marketing your release on our platform can be easy, but if you want to stand out and build a loyal audience – strategizing your rollout is essential. 

Don’t stress! We have your guide to a standout release.

Why Promoting Your Release Matters

Marketing your release is not just about spreading the word, it’s about giving fans a reason to care. Engaging, visually compelling content elevates your music from a passive listening experience to an interactive one. Whether it’s sneak-peek videos, artist insights, or live moments, good content amplifies your reach and strengthens fan loyalty, making each release more memorable.

Step 1: The Announcement—Building Anticipation

When it’s time to announce your release, a well-crafted video to post on social media can be a game-changer. Here are the essential must-haves to make your announcement video shine:

1. Showcase What’s Unique: Let fans know your release is on Audius and tell them how to get there (i.e. your link in bio). Consider sharing a snippet of the music, discussing its inspiration, and how listening or purchasing on Audius directly benefits you as an artist.

2. Make it Short & Sweet: A video between 30 - 60s is the sweet spot for making an impression without overwhelming your audience. Be sure to include a call-to-action (ex. “Listen on Audius now!”) and create visuals that resonate with your brand.

3. Keep it Polished: Film in a clean, interesting setting with good lighting and sound quality. Adding subtitles improves accessibility, and dynamic cuts or animation can help keep fans’ attention. While not required, the amount you choose to use vs. not is totally dependent on your brand.

Quick Tips for Audius Announcement Videos:

1. Avoid mentioning other streaming platforms or pricing (if applicable) and keep the focus on building hype.
2. Direct fans right to Audius. While Audius exclusives are favorable, we respect that your release might be distributed on other platforms. Keep in mind that if your goal is to grow or make sales on Audius, making it as easy for your fans to get here is essential.
3. Stick to language that’s in line with your brand, avoiding anything that could distract your audience from who you are or what you’re promoting.
4. Don’t overthink it. Project a genuine, exciting tone and message that will let fans know how much their support means.

Step 2: Release Day—Maximize Your Impact

Release day is here! The goal now is to make sure fans know your music is live on Audius. Here are a few ways to keep the energy high:

1. Go Big: Get your audience hype on your social media the day of release. After the initial hype is over, make sure you have a game plan to keep the hype alive for 2-4 weeks post-release.
2. Update Social Links: Make it easy for fans to access your music by linking directly to the release on Audius. Encourage fans to share and repost!
3. Engage with Fans: Create a ‘Message Blast’ to your followers on Audius with a personalized message that links to your new release. You can also reply back to fans on your socials, share your release to your Instagram Story, or reply back via ‘Comments’ under your release.These interactions build a closer connection to your fans and strengthen a sense of community on the platform.

Step 3: Post-Release–Keep the Momentum Going

Once the release is live, you want to keep fans engaged. Here’s how to extend the buzz beyond day one:

1. Stay Consistent: Frequency is up to your discretion, but posting on social media at least 2x a week has shown increased engagement on releases while capturing a wider audience.
2. Broaden Your Audience: If you can, consider promoting your posts via Ads to boost visibility and attract new listeners.
3. Stay Engaged: Whether via your social posts, comment section on Audius, or direct messages, simple gestures that show you’re appreciative of your fans can earn loyalty.

Bonus Content Ideas

If creating videos isn’t your strong suit, here are some other ways to engage your audience:

1. Music Visualizers: Add some movement to your tracks by pairing them with animations or visuals.
2. Release Background: Track artwork, a voice note, or clip of a live performance that showcases the meaning behind the release can add a personal touch.
3. Personalized Carousel: Eye-catching carousels that include your release artwork, personal moments, or anything that showcases your brand can stand out in feeds to draw in listeners.

By investing time in your marketing rollout, you can bring your release to life, grow your fanbase, and make each project truly memorable. We can’t wait to hear what you release next on Audius!