Releasing exclusives on Audius—content available only on our platform—offers unique opportunities for artist growth, fan engagement, community, and revenue.
What is an Audius Exclusive?
To put it simply, an Audius Exclusive is a song, mixtape, EP, album, stem pack, demo, or any type of music release you desire as long as it’s released solely on Audius.
How to Release an Audius Exclusive
If you’re already familiar with uploading to Audius, the process is exactly the same! Once again, the only requirement is that we are the one and only home for your release. To make it even more clear to fans, we recommended including “Audius Exclusive” in the version title. For example: “Track Title (Audius Exclusive)”
Why Audius Exclusives Matter for Artists
There are a variety of reasons why Audius Exclusives can make a difference for artists:
- Fan Loyalty: Exclusives engage your most devoted listeners, deepening their connection to your music.
- Revenue: By creating exclusive content available only on Audius, your most loyal fans are encouraged to support you directly. If you choose to monetize your content, this can potentially create a new and favorable stream of revenue.
- Community: Everyone wants to have a VIP pass to their favorite artists’ unique projects. Hosting exclusives on Audius makes it easy for fans to not only find them, but for you to build and maintain a supportive community.
Best Practices for Promoting Your Audius Exclusive
By combining creative control, community engagement, and targeted promotion, artists can turn Audius Exclusives into a game-changing strategy. Here are a few best practices when it comes to promotion:
- Announce Deliberately: Promote your Audius release across social media, emphasizing its exclusivity and value. For example, “This Friday, my new single ‘Track Name’ drops exclusively on @audius! I’m dedicating this to my day ones and you can’t find it anywhere else. Be the first to listen!”
- Clearly Direct Fans: Share the specific URL of the Audius release in posts, bios, and stories with clear instructions. For example, “Tap the link in my bio to unlock my latest track, only on Audius!”
- Leverage Audius Tools: Engage with your audience through platform features like message blasts and comments to draw in more traffic to your release.
